In the age of eGovernment, there is a greater demand for public services and
information to be customized to people’s needs and to be available at the touch
of a button, or click of a mouse. Achieving this would require the participation
of ordinary users in the process of public service improvement and development.
eParticipation is all about this, and about making the decision-making processes
easier by connecting people with the government and enabling them to submit
their views, comments, complaints and advice to the government through the use
of new Information and Communication Technologies (ICTs).
eParticipation Tools:
The most popular eParticipation tools include:
Discussion Forums: Government Entities can use discussion forums to raise
certain issues and seek responses from the public. Users can also raise their
own issues and questions and ask responses from the government entity as well as
from other users.
Web Logs (Blogs): The government entity may create one or more blogs and use
them as a platform to convey its mission, news and updates. Users’ comments are
published after a reasonable degree of censorship.
Live Chat: Government entities should give the user the option to chat live with
one of its staff to answer their queries regarding its services during office
hours.
Customers Satisfaction Surveys: These surveys are posted periodically on the
government entity’s website. They help gauge users’ satisfaction in a precise
manner.
Opinion Polls: Opinion polls on the government entity’s website explore users’
opinions on certain issues in order to help decision makers.
Feedback Forms: these forms allow users to voice their opinions on different
issues ranging from the entity’s services to the content of the website.
Social Networking Sites: such as Facebook, Twitter, and LinkedIn etc...
eParticipation in the UAE:
Government entities in the UAE need to work with citizens and businesses to
identify and test ways of giving them more of a stake in the policy-shaping
process, as well as getting their best possible satisfaction regarding public
services and how they are introduced through developed channels such as the
Internet, mobile phones, etc.
It is required that each government entity in the UAE apply the electronic
sharing information and communication technologies available and enable its
customers to connect with it and with one another through its portal. This will
broaden and deepen community participation.
While adopting the eParticipation approach, the following points need to be
considered by UAE government entities:
1. A link to “My Gov.” portal needs to be published on the website of the
ministry
2. Electronic forums to be established with the entity be able to raise topics
of discussion and people enter theirs as well
3. A government entity should have its own blog in which its CIO responds to
people’s questions, comments and complaints and asks them for suggestions and
views.
4. A chatting utility needs to be one of the channels used for communication
between government and its customers. Chat can be available during working hours
at the minimum.
5. One of the best practices in terms of chat is to avail it on the service
level. A link to be available for the service user to communicate with the
government organization and enquire about certain details related to the
service.
6. Government entities must conduct customer satisfaction surveys. The results
of these surveys need to be reported and published on the corporate website of
the government entity
7. Polling is a good way to sense people’s views and reactions on certain
policies and measures. It is recommended that each government website has its
own poll service with past results being archived and accessible for the public.
8. Facebook, LinkedIn, Twitter are all recommended tools for government
entities.
9. It is good practice to have the talkback (comment) service under each news
story published on the government website (this should be moderated)
10. Feedback should be encouraged so that people give their evaluation of the
portal, content, services etc. One good practice in that regard is “Did you find
this content/service useful?”
11. Government entities need to moderate their blogs and discussion forums in
order to prevent profanity and offence. However, these entities should allow
certain level of criticism regarding their policies and services.
12. A clear Comment Policy needs to be published where applicable on the
eParticipation page
13. Moderation policy should be clarified to users.
14. Government accounts on social networking websites must not be stagnant.
Points of discussion need to be raised on a regular basis.
15. It is recommended that government websites have links to prime minister’s
website, blog (if and when available) and pages on Facebook and twitter.